Multiply & Ebtikaar
Animation
As part of an interview process for the Multiply agency, I was asked to create an animation using the script in this video in 3 days time. I fell in love with the result so much that I decided to share it here with you all. The client was Multiply Consultancy & Research, whom was having a joint event with Ebtikaar Consultancy on September 12, 2019 (Yes, 2019, this is an old event).
I chose the minimalistic approach to save time on illustrations and focused my efforts on creativity and animation instead. Needless to say, this style has worked so well with the script once all frames have been put together.
On day 1, I finished researching and creating the storyboard below in 5 hours.
On day 2, I finished the animation in 8 hours.
On day 3, I spent 1 hour adding the last sound effects and tweaking and finalizing.
For maximum immersion, make sure you watch this video in a quiet environment with headphones on.
Softwares used: Adobe Illustrator, After Effects and Cinema4D.
(Animation was done in 2020).